At Goodwood Festival of Speed 2026, Aston Martin debuts the AMR25 F1 car, electric hypercars break records, and AI-driven concepts preview the future of automotive technology.
The Aston Martin Aramco AMR25 makes its Festival of Speed debut this year, climbing the famous Goodwood Hill twice on Saturday and Sunday. This is the first time a current-generation Formula One car from the team has tackled the 1.86km course through the estate. The AMR25 covered 10,880 km during the 2025 F1 season, serving as both a race chassis and later as the team's spare. Driver Ambassador Jessica Hawkins will take the wheel on Saturday, with Third Driver Jak Crawford piloting the car on Sunday.
“I am very excited to be back in an Aston Martin Aramco Formula One car,” said Hawkins. “To be able to share this moment with fans is incredibly special to me, and showing passionate, young girls what women can do in Formula One means a lot.”
This debut underscores Goodwood's unique ability to blend racing heritage with modern F1 technology. The AMR25's presence signals that the festival remains a vital venue for showcasing competitive drivetrain advancements.
While the AMR10 represents the pinnacle of hybrid power, pure electric hypercars are stealing attention with jaw-dropping acceleration. Vehicles like the Rimac Nevera and Pininfarina Battista achieve 0–60 mph in under 1.9 seconds, challenging hillclimb records on the twisty 1.86km course. Advanced torque vectoring and battery cooling systems enable sustained high-speed runs that were previously impossible for electric powertrains.
Electric hypercars now deliver instant torque and silent acceleration, redefining the festival's sensory experience — no rumble, just a rush of speed.
These machines prove that electric propulsion can compete with — and surpass — traditional supercars on iconic tracks. The festival's audiences are witnessing a paradigm shift in powertrain dominance.
Beyond production cars, startups and major manufacturers are showcasing autonomous concepts that use artificial intelligence for real-time hillclimb navigation. The Sony-Honda Afeela concept, for example, demonstrates how generative design and machine learning optimize chassis and aerodynamics. Simulated driver-assist systems show that AI can enhance performance while maintaining driver engagement — a key challenge for the industry.
Artificial intelligence is no longer a futuristic abstraction; at Goodwood, it's making real-time decisions on a demanding ribbon of tarmac.
The integration of AI into vehicle dynamics is reminiscent of other sectors where software is revolutionizing performance. For instance, Devon AI shows how open-source code is transforming software engineering, and smart strollers prove AI can enhance safety in everyday objects. Goodwood proves the same principle applies to high-performance automobiles.