After Egypt's World Cup victory, coach Hossam Hassan thanked President al-Sisi, highlighting the deep entanglement of football and politics in Egypt.
After Egypt's 3-1 win over New Zealand at the World Cup, national team coach Hossam Hassan issued a statement of gratitude to President Abdel Fatah al-Sisi. Al-Sisi had sent a congratulatory message to the team, and for Hassan, that moment overshadowed the result itself. He called the president's message “a medal on his chest,” adding that it carried the “effect of magic” and praised the “unprecedented development” of Egyptian sport under al-Sisi's leadership.
The president's message, he said, was “a medal on his chest,” emphasizing the close ties between football and state leadership.
Hassan's comments reflect a pattern where national sports victories are framed as political endorsements. The manager's focus on al-Sisi's message highlighted how football serves as a platform for political messaging, blurring the lines between athletic achievement and regime support.
Hossam Hassan's statement is not an isolated incident. In Egypt, football victories are increasingly intertwined with political loyalty. The Egyptian national team's success is often leveraged to bolster the government's image. Hassan's own role as a national icon makes his political expressions particularly influential.
Hassan's emphasis on al-Sisi's role underscores how the security apparatus has infiltrated every aspect of civilian life, including sports. The manager's actions demonstrate that coaches can become political figures in authoritarian contexts, using their platform to reinforce state narratives.
To listen to Hassan speak is to realise that football can seem secondary to the political message.
The victory over New Zealand set up a historic match against Australia, with Hassan using the president's support to boost national pride. Egypt's World Cup campaign has become a rallying point for national unity, but also a stage for political messaging. The use of technology in the tournament has enhanced the viewing experience, but off the pitch, the political undertones remain strong.
Hassan's leadership style intertwines team success with loyalty to al-Sisi, resonating with many Egyptians who see sports as a symbol of national strength. However, critics argue that this politicization undermines the purity of the game.
Progress to the knockout stage followed, yet his achievements are beyond doubt.